Israeli company Mobileye is leading the self driving revolution

Mobileye self driving car

The Israeli company Mobileye is a technology company that develops vision-based advanced driver assistance systems (ADAS) providing warnings for collision prevention and mitigation.

Mobileye’s unique capability in this area is having all the object detection algorithms conducted by a monocular camera configuration thereby reducing cost and simplifying tooling and packaging of the camera sensor device.

The Company and its subsidiaries together is a global leader in the design and development of camera-based Advanced Driver Assistance Systems (“ADAS”) covering the entire range of vision applications for on-board driving assistance.

The Original Equipment Manufacturing (“OEM”) segment of the company supplies core intelligence of complete systems to manufacturers in the automotive industry. In the OEM segment the Company supplies System on Chip (SoC) which includes core intelligence to be ultimately implemented within new vehicles through manufacturers who are system integrators to the automotive industry.

In the After Market ("AM") segment the Company sells a complete system which offers a variety of advanced driver assistance functions to customers being primarily fleet commercial vehicles, fleet management system providers, new vehicle dealers and importers either directly, through distributors and insurance companies.

In 2016 "Globes" named Mobileye as Israel's tech company of the decade.

In September Mobileye became embroiled in a high level dispute with electric car maker Tesla. Mobileye Chairman Amnon Shashua told the media that the company had broken ties with Tesla because autopilot was "pushing the envelope in terms of safety," prompting Tesla to respond that it "continuously" educated drivers that they should be prepared to take control of the car.