Israeli entrepreneurs tap into growing tourism market
Israel’s economy has long been heavily reliant on tourism. With the holy sites of Jews, Muslims and Christians, there is an almost unlimited tourist potential. For decades, the tourist industry has focused on group tours, travel packages and generic activities, with a small niche catering for high-end luxury travel. But in the past few years, a new breed of tourism providers has emerged, catering to budget travelers, independent backpackers and those alternative tourist experiences.